Team BMC and Mammut announced collaboration in World Cup Crans Montana

Mammut and Team BMC have become partners. In Crans-Montana, the two Swiss brands announced their partnership for the next three years.

Mammut supports Team BMC’s riders with active, off-the-bike outdoor apparel, for instance, for other training activities besides cycling. Both Jordan Sarrou and Titouan Carod are known for practicing other sports to get in shape for the biggest races of the season, and that’s where Mammut supports them.

The connection between Mammut and Team BMC is obvious. Both seek the thrill of adventure in the mountains and push beyond possible limits.

“At Mammut, we’re all about mountains, adventure and safety,” Nic Brandenberger, Chief Marketing Officer at Mammut says. “Our mission is to enable people to push their limits and inspire them to experience the mountains for themselves in a safe and responsible way. Every product is a testament to our shared love for mountain sports. We are thrilled to add the riders of the BMC team to this movement.” 

Team BMC principal Amaël Moinard is happy to have Mammut on board. “With such a qualified and high-quality brand from Switzerland, we continue to push what we stand for as Team BMC. This partnership exemplifies our Swiss background and together we will communicate the message of pushing our limits to the outer world.”